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Mobile marketing strategy

Mobile Marketing Strategy is the effective strategy can be implemented by targeting customers in the right location, at the right time and in the right context through mobile devices.


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Mobile marketing strategy should be suitable with audience

Marketing in Mobile is much more complex than traditional marketing with a variety of devices, multiple platforms, small screens, limited bandwidth and constant changing trend.

In order to create credible mobile marketing campaign and leverage the strengths of multiple mobile marketing platform, mobile marketers must have an understanding of consumer insight, audience behaviors and actions to plan a solid mobile marketing strategy with different approaches to target and interact. 

Some mobile devices may only be open to a few advertising channels (a basic cell phone can receive text, graphic and voice messages); while other devices support many additional possibilities (smartphones with mobile Internet access can receive video messages, local search result, or smartphones with bluetooth connection can get location-based service, GPS messages) and the ability to actively initiate and interact with advertising (scanning 2D barcodes to access associated information, using mobile app to make an order).

Marketing strategy via mobile should be suitable with company and market 

Mobile marketing strategy should be suitable with market size, resource allocation and profit goals.

There is a variety of mobile marketing platforms, each of them has pros and cons. It’s important for mobile marketers to understand which platforms are suitable, and how these platforms could help build brand awareness to new customers or enhance the loyalty of existing customers.

Mobile marketing strategy should be suitable with other traditional marketing methods

The marketing strategy in mobile should be easy to integrate with other traditional marketing methods. Several companies have used mobile marketing with their newspapers, TV, billboard and radio ads among others. This will make the mobile marketing method enhance the reception of the other marketing strategies.


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Related Terms
mobile marketing strategies, mobile marketing campaign

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