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Mobile marketing statistics and insight

With the steady increase in mobile technology developments, mobile marketing is becoming one of the crucial marketing channels that can no longer be ignored and must be addressed in order to succeed. These mobile marketing statistics will help business owners and marketers keep up with mobile marketing trend, understand mobile user behaviors to accomplish goal and develop better decisions regarding budget allocations for any mobile marketing strategy.

Statistics of mobile marketing growth

  • Mobile data traffic is expected to grow by 700% between 2016 and 2021. Impressive as the current number of mobile user base might be, it’s nothing to compare to the projected number that we have (according to Cisco’s Global Mobile Data Traffic Forecast). It can also be estimated that over half of this traffic will be consist of video contents - the driving force of future’s mobile data traffic.
  • Mobile market share worldwide is 52.69% compared to desktop market share of 47.31% (Source: Statcounter).   
  • Mobile advertising has long surpassed desktop advertising and became the future of advertising. It’s expected by 2022 that mobile will make up 75% of total digital ad spending.
  • Smartphone is now the dominant searching device. A recent report from Hitwise shows that nearly 58% of searches now come from mobile devices.  Mobile marketing conversion rate is nearly three times higher than searches done on a desktop or laptop, 70% of mobile searches lead to online action within an after the search (iAcquire). 
  • Local mobile searches: 46% of all searches now on Google are for local information. 50% of mobile searches of local businesses end up calling or visiting the businesses.

Statistics of mobile users behavior

  • Take online action: 93% of people who use mobile to research products or services go on to complete a purchase. (Think With Google, 2016).
  • Speed matters: 50% of mobile users are likely to abandon a desktop site if it doesn’t load within 2 seconds. Studies have shown that just a 1 second delay in webpage loading can lead to a 7% decline in conversion.
  • More time is spent on mobile devices: Consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. (Marketingland).
  • Relevance above all: 74% of smartphone users look for the most relevant information without considering which company provides the information. This is why relevance beats brand loyalty and also how small, localized businesses can take advantage of this surprising fact to attract more customers – by customize their marketing strategies in accordance to their customer’s needs.
  • Prefer Mobile App: 85% of mobile users are more comfortable with mobile shopping apps than mobile sites or responsive websites. 46% of shoppers say they are less likely to shop around for other options when they’re using a company’s mobile app (comScore). iOS apps currently generate four times the revenue than Android apps do. It is time to begin either spending advertising dollars on driving more installs of your mobile app or developing a mobile app to begin with. Consumers are less likely to abandon a shopping experience on your mobile app as they are on a mobile website. It’s recommended that you drive mobile traffic to your app to decrease the likelihood that your customers will shop your competitor’s products and services. Focus your budget now on the development of a mobile app or driving traffic to an existing app using SimiCart.

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mobile marketing statistics, mobile marketing data, mobile marketing trend, mobile marketing insight

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