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Mobile marketing statistics and insight

With the steady increase in mobile technology developments, mobile marketing is becoming one of the crucial marketing channels that can no longer be ignored and must be addressed in order to succeed. These mobile marketing statistics will help business owners and marketers keep up with mobile marketing trend, understand mobile user behaviors to accomplish goal and defend decision and use budget allocations for any mobile marketing strategy.

Statistics of mobile marketing growth

  • Mobile data traffic will grow 45% between 2013 and 2019, 50,3% of website traffic comes through a mobile device. It’s estimated there will be 10 times the amount of total mobile data traffic by 2019. (Ericsson Mobility ) and
  • Mobile searches (at 85.9 billion) is predicted to surpass desktop searches (84 billion) in 2015. Mobile marketing conversion rate is nearly three times higher than the search done on a desktop or laptop, 70% of mobile searches lead to online action within one hour of when the search was conducted. Search ad spending for Google mobile search grew 120.8% in 2013; desktop search ads registered a growth of just 2.3%
  • Local mobile searches: 40% of mobile searches are local. Mobile-on-the-go is crucial to everyone, and users are utilizing mobile in local areas, for local businesses.
  • Mobile advertising: Mobile ads performed 4-5 times better than online ads (iMedia Connection).

Statistics of mobile users behavior

  • Take online action: 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones (Leaderwest Digital Marketing Journal).
  • Abandon website: Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices (The Social Media Hat).
  • Spend more time to use mobile devices: Consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. (Marketingland)
  • Prefer Mobile App: 85% of mobile users are more comfortable with mobile shopping apps than mobile sites or responsive websites. 46% of shoppers say they are less likely to shop around for other options when they’re using a company’s mobile app (comScore). iOS apps currently generate four times the revenue than Android apps do. It is time to begin either spending advertising dollars on driving more installs of your mobile app or developing a mobile app to begin with. Consumers are less likely to abandon a shopping experience on your mobile app as they are on a mobile website. It’s recommended that you drive mobile traffic to your app to decrease the likelihood that your customers will shop your competitor’s products and services. Focus your spend on the development of a mobile app or driving traffic to an existing app using SimiCart.


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mobile marketing statistics, mobile marketing data, mobile marketing trend, mobile marketing insight

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