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Mobile marketing campaign

Mobile marketing is one of the crucial marketing channels to target new audiences and engage existing customers, but how to set up an effective mobile marketing campaign is the big question for many mobile marketers, and there are different answers for it: creating dynamic content, reaching the right audience, choosing the right ad format, or investing in customer service. The step-by-step guide will help you set up and strategize a successful mobile marketing campaign.

Define the objectives and parameters

Like every other marketing campaign, it is crucial that there are established objectives with specific metrics or goals for the campaign: increase traffic with 100 new visitors, build brand awareness for a group of 100 consumers, lower customer acquisition cost by $100, generate 100 registrations or distribute 100 coupons.

Then you can think of goals with parameters as the details of the objective. Time and budget are the most important parameters that need to be included as mobile marketing campaigns lose too much of their cost and effectiveness over time.

Define the objectives and parameters

The next step is to identify the primary target audience with the understanding of audience insight. This will help tailor approaches and elements of the mobile marketing strategy specific to this audience. Think about your target audience's haunts and habits, types of channels and devices that they use, because different groups of consumers with different demographic information and different types of mobile devices will produce different responses to your marketing method.

Choose the proper mobile marketing platform

There are several mobile marketing platforms available: SEO or mobile paid search, Mobile apps for specific platforms iOS, Android, BlackBerry, Windows, Mobile browser/mobile app ads, mobile SMS marketing, 2D barcodes (QR codes, EZ codes, Microsoft TAG), Location-Based Marketing (LBM). Mobile marketing campaign should not be made with any singular mobile platform in mind but with a multitude of platforms in order to increase its reach and effectiveness
[Learn more: Mobile Marketing Platforms]

Tracking & Attribution

Reporting is one of the most important parts of mobile marketing campaigns. It is the best way to understand which activities are having the most impact and which ones are having a negative return on investment, thus making it easier for you to develop proper campaign optimizations in accordance to your report’s data.

There are a lot of metrics that are truly central to the success of your mobile campaign. It' recommended to focus on actionable data and customer insight, and addressed in the 2 following metrics:

  • User acquisition: Gather an understanding of the quantities of new customers, new registers and new customers along with an understanding of their behaviors; analyze which ones are the main sources attracting the majority of traffic.
  • User engagement: Understand return rate, session frequency, session length, time-lapsed between sessions, even negative metrics: exit rate, opt-out rates.


magento mobile app, mobile app builder, magento mobile, magento app, magento mobile shopping app, mobile shopping apps

Related Terms
mobile marketing campaigns, m-commerce campaigns

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