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A basic guide to Mobile Commerce for Magento merchants

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Mobile Commerce trends

Today, the number of B2B and B2C buyers who research and buy products via mobile and tablet devices is rapidly increasing and becoming the norm. Here are three global mobile commerce trends which are expected in 2019:

1. Increased trust.

More consumers feel comfortable shopping on mobile than ever before. Security issues have diminished as the age of m-commerce has increased.

Additionally, consumers are more and more of the “digital native” age, meaning they’ve grown up with computers and the internet their entire lives.

These generations are more likely to use mobile commerce than older generations.

2. Faster checkouts.

One-page checkouts and digital wallets (Amazon Pay, Apple Pay, PayPal One Touch) have improved mobile conversion by up to 10% at launch.

And it’s no surprise – as more consumers are comfortable shopping on mobile, more convenient mobile checkout experiences have surged in popularity.

Still requiring folks to type in all their credit card numbers?

You’re losing out on sales.

3. Easier to use sites.

More and more sites are now optimized for mobile use.

As mentioned earlier in this piece, m-commerce isn’t going anywhere. It isn’t the next new trend. It is a staple of modern retail.

As a result, e-commerce platforms and businesses alike have moved into near 100% responsive site builds, meaning most sites today are easy to use on mobile.

What’s more though is that many brands are moving to mobile-first, or mobile-unique experience. In these instances, a mobile site is created specifically for the mobile user –– different than what the desktop version looks like.

Brands that do this often see an increase in mobile conversion due to easier site navigation and specific experience built for the unique browsing patterns and challenges of mobile shopping.

>>> Read more at: "Mobile Commerce: 7 Latest Trends in 2019"

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Related Terms
mobile commerce, m-commerce statistics

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