M-commerce 101

Resources of news and insight into M-Commerce

M-Commerce statistics

Mobile commerce has witnessed the incredible development for the last few years. Mobile device usage has also increased steadily through traffic and conversion rates. By the end of 2017, over two billion mobile phone and tablet users will make mobile commerce transactions. Presently, mobile devices account for 19% of all US retail e-commerce sales and is estimated to reach 27% by the end of 2018. (The Statistics Portal, 2014)

Here are some selected M-commerce statistics confirming that mobile-driven sales are increasingly important:

Statistics of mobile operating system market shares

With 84.4% market share, Android was the world’s leading mobile iOS in the third quarter of 2014. iOS came second capturing 11.7% market share, while Windows Phone ranked third, but with only 2.9% market share. (IDC, 2014)

Statistics of M-commerce retail

In 2013, global mobile commerce revenue amounted to 133 billion U.S. dollars and are projected to reach 626 billion U.S. dollars in 2018. (The Statistics Portal). It's also estimated that by 2016, the m-commerce market is expected to reach US $800 billion worldwide. (Ericsson, 2013).

Statistics of app users patterns

In 2013 Android and iPhone owners used 26.8 apps per month on average. The average time spent using these apps was 30 hours 15 minutes per person per month. Smartphone owners aged 25-44 used the greatest number of apps, while 18-24 year-old spent the most time using them. (Niesel, 2013)

Statistics of mobile search

✔ 25% of overall search queries are now on mobile devices
✔ 58.7% of smartphone users and 73.9% of tablet users access search
✔ 42% of calls to businesses are driven by mobile search
✔ 80% of local searches on mobile devices turn into purchases ( SearchEngineland, 2014)

The latest M-commerce statistics

According to We are social's survey in January 2015, Mobile commerce is picking up momentum around the world, especially in East Asia, with data suggesting that 37% of South Koreans bought something online via a mobile phone in the past month. The Chinese are also increasingly active mobile shoppers, with 27% of the population buying something through their phones in the past 30 days.

The world is developing and new technologies come into life, and this, in turn, increases the competition between market players. Those who fail to catch up the trend will eventually go out of business. With mobile usage overtaking desktop usage, m-commerce is booming. Delivering a fast, consistent user experience across devices – particularly mobile – has never been more crucial than it is now. It's undeniable that catching this trend never becomes too late.

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