M-commerce 101

Resources of news and insight into M-Commerce

M-Commerce statistics

Mobile commerce has witnessed the incredible development for the last few years. Mobile device usage has also increased steadily through traffic and conversion rates. By the end of 2017, over two billion mobile phone and tablet users will make mobile commerce transactions. Presently, mobile devices account for 34.5% of all US retail e-commerce sales and is estimated to reach 53.9% by the end of 2021. (Statista, 2017)

Here are some selected M-commerce statistics confirming that mobile-driven sales are increasingly important:

Statistics of mobile operating system market shares

As of November 2017, there is not much change in rankings of mobile operating system market share worldwide chart. Particularly,  Android still kept the first place in with 73.11% while iOS came second capturing 20.34% market share, and 6.55% of other systems such as Nokia, Window, series 40 (Statcounter, 2017)

Statistics of M-commerce retail

In 2017, global mobile e-commerce revenues amounted to 549 billion U.S. dollars and are projected to reach 669 billion U.S. dollars in 2018 (Statista, 2017).

Statistics of app users patterns

According to App Annie’s report on May 2017, consumers downloaded over 90 billion apps on the iOS Store and Google Play along with 900 billion hours in apps. They now access over 30 apps per month and launch at least 9 apps per day as their daily habits (Eric Thompson, "Discover the Countries Leading in App Usage", 2017)

Statistics of mobile search

✔ 25% of overall search queries are now on mobile devices
✔ 58.7% of smartphone users and 73.9% of tablet users access search
✔ 42% of calls to businesses are driven by mobile search
✔ 80% of local searches on mobile devices turn into purchases ( SearchEngineland, 2014)

The latest M-commerce statistics

According to We are social's survey in January 2015, Mobile commerce is picking up momentum around the world, especially in East Asia, with data suggesting that 37% of South Koreans bought something online via a mobile phone in the past month. The Chinese are also increasingly active mobile shoppers, with 27% of the population buying something through their phones in the past 30 days (Simon Kemp, "Digital, Social & Mobile Worldwide in 2015", 2015)

The world is developing and new technologies come into life, and this, in turn, increases the competition between market players. Those who fail to catch up the trend will eventually go out of business. With mobile usage overtaking desktop usage, m-commerce is booming. Delivering a fast, consistent user experience across devices – particularly mobile – has never been more crucial than it is now. It's undeniable that catching this trend never becomes too late.

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