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A basic guide to Mobile Commerce for Magento merchants

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Mobile app promotion

Mobile app promotions aim to approach targeting capabilities, including demand, interest, keyword and tailored audiences to help you reach your desired audience. You can also layer on gender, geo, language, and mobile platform targeting to pinpoint the users who are best suited for your app.

There are two factors of regarding mobile app promotion process:

On-Page Factors

As per our Technicians, following on-page factors are the most important ones within the app stores.

  • App Title: Natural usage of Keywords in the title appears to be one of the most important and relevant signals.
  • App Description: Appropriate keyword usage should also be used within the app description.
  • Keywords Data: Keywords that best describe your app should be carefully selected and separated by a comma.

Off-Page Relevance Factors

As per our Technicians, following off-page factors are the most important ones within the app stores.

  • Ratings/Reviews/Comments: User Rating is emerging as an increasingly important element in the Ranking algorithm of App Stores. It depicts the user’s experience and general satisfaction with the app.
  • App Speed & Size: Performance of app also plays an important role in the ranking process, specifically the responsiveness of the application. Users using the app shouldn’t experience any sluggishness or choppy feeling, and your app size should remain as small as possible.
  • App Updates: What is the frequency of updates in the app? Is it continuing to create new features and optimize for new OS releases?
  • Social Mentions: What kind of buzz is the app generating in the traditional web ecosphere?
  • App age: The app age and its user base should be on the same upward trajectory. 
  • Brand Trust: Is the app released by a maker, as this ensures that the app has undergone a significant QA (quality assurance) process.

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Related Terms
mobile app promotion, mobile app marketing

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