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A basic guide to Mobile Commerce for Magento merchants

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Mobile app marketing

Mobile app marketing is a promotional activity designed on or with a mobile device, such as a smartphone. It usually plays as a component of a multi-channel campaign. Mobile app marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas. In the mobile era, mobile app marketing seems like a useful Marketing Technique. The idea of mobile app marketing is that ROI is measured through conversions, customer loyalty and brand identity, like any good advertising campaign. A good mobile marketing app needs to have the purpose like that of a TV ad or a billboard, to convert users and/or to increase sales.

Over recent years, in-app purchases have been becoming the main contributing factor to the success of mobile marketing, making mobile the revenue channel of marketing. In other words, more and more money is being spent by consumers in apps, and mobile is becoming the revenue channel for the past few years. The way for brands to harness this revenue trend is to use app marketing in the same way web marketing used to increase its engagement; that is, by tracking engagement through user sessions, session length, and retention. With the helpful mobile app and appropriate marketing plan, you can turn insights on app user behavior, demographics, and more into a targeted mobile app marketing campaigns to boost usage, convert users and increase mobile revenue.

With Simicart, we provide a lot of features which will help store owners successfully implement a smooth marketing campaign.

Related Terms
mobile app marketing, mobile marketing, magento mobile marketing, magento mobile app marketing

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