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A basic guide to Mobile Commerce for Magento merchants

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Mobile app analytics

Mobile App Analytics provides the key to understanding the mobile app user experience across the entire application lifecycle. Mobile App Analytics has re-imagined app analytics from the ground up, speaking the language that matters to you. Use these insights to create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, engagement and outcomes like in-app purchases. This platform features the same rich functionality that you've come to expect from Google Analytics, including real-time analytics, rich segmentation, over 200+ dimensions and the ability to track custom dimensions and metrics.

With mobile app analytics, not only can you track your app’s download rate, your revenue or your customer’s reviews but you can also get deeper insights into your customer behaviors, which includes the demographic of your customers and a great deal of other important data. All of this data can help you get a holistic view about customer behaviors, through which strategic plan can be devised and executed.

Related Terms
Mobile app analytics, magento mobile app analytics

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