Harlow website PWA






Building Materials


United Kingdom

About Harlows Group

With more than 90 years of experience, Harlows is the family-run business with one of the largest stock holdings of timber and sheet materials in the Midlands of UK. Based on a 17-acre site near Loughborough, they have branches across the East Midlands, as well as subsidiary company Bolt Building Supplies in Halstead, Essex.

With national reputation as experts in the building industry, the brand is open to trade and public alike, carrying wide ranges of Timber, Sheet Materials, Engineered Timber, Windows, Doors and Worktops, as well as an extensive section of Tools and Accessories. Their expertise of manufacturing and wholesaling allows Harlows to advise, supply and support any project or build, from unique self-built project to large commercial development.

Harlow Truck

Harlows trusted SimiCart to rebuild their webstore as a PWA

As online business buying grows at an incredible rate, Harlows realized the need to place a significant focus on the web to boost their existing Magento store. To stay competitive in the building industry, the brand planned to invest in a digital expansion designed to serve all demands of national house builders through to the DIY market. Their goal was to streamline shopping experience for their retail and trade customers by making it easy to order the right materials and tools for their build projects.
When looking for a new way to transform their digital experience, Harlows found a perfect solution with SimiCart platform. The platform offers a robust solution to renew their online presence as a PWA-based store, which significantly boost web performance across all devices and create an engaging shopping experience for busy builders on the move.

How SimiCart PWA help Harlows deliver on customer expectation

B2B / B2C Requirements
Retail/ Trade accounts
Allow users to create accounts as retail or trade customers to place orders more easily. Harlows's existing trade customers can create online account using their registered Harlows account number, linked with their Bistrack accounts. New customers can also register for trade accounts online with user details passed to Harlows Sales Team for approval.
Custom Pricing
The new webstore gives Harlows the ability to assign different price lists to retail/ trade customers.
VAT Switch
Trade customers can handily switch pricing view to include or exclude tax from any page.
Harlow PWA on mobile
Harlow PWA branch finder


Harlows's branch finder allows users to search for branch using postcode to locate the nearest branches on the map and easily get directions. Or they can simply choose to view all branches and filter results by specific products and services.

By expanding the result, users can find information about branch address, opening hours and contact branch quickly via phone call or email. They also have the options to view more details about desired branch including its images, description and management team.


To enhance checkout process, the cart page shows users their final totals by allowing them to select delivery method: have the order delivered to desired address or collect it from a branch of their choice.

Standard delivery

Users can calculate delivery charges by entering a postcode or choose from a list of 5 most recent delivery locations. If there is any delivery restriction for the order, users will be prompted to specify their request after selecting delivery.

Click & Collect

Allow users to select a branch to collect their order. They can search for a local store using postcode and view the store list in distance order. In case a specific item is out of stock at the chosen branch, users have the options to change the collection location to where the whole order is in stock, continue to checkout and be notified when the item is restocked, or proceed without the out of stock item.

Harlow PWA payment

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