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Mixpanel
Mixpanel is the most advanced analytics platform for mobile app. Instead of measuring pageviews, it helps you analyze the actions people take in your application

Mixpanel is the most advanced analytics platform for mobile app. Instead of measuring pageviews, it helps you analyze the actions people take in your application. An action can be anything - someone uploading a picture, playing a video, or sharing a post, for example.

Action talks more than pageview.

Unlike Firebase, Mixpanel is characterised by 3 basic key metrics concluding Event, Property and Profile.

  • An event is an action someone takes in your app. You can define any event that is specific to your business. for Instagram this would be photo uploads. Combining 4-5 events allows you to create a funnel analysis
  • A property is a little bit of extra information that describes an event. For example, Instagram might send an event called 'Uploaded photo'. With that event, they could include a property called 'Photo filetype' so they could determine the kinds of photos uploaded.
  • A profile is where you store properties about a specific user - such as an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of customers and learn more.

Intelligent tools to take actions:

  • Analysing Engagement: Retrace your customers' journey. Measure the actions that customers take in your apps
  • Measuring Funnel: Pinpoint where and why you are losing customers
  • Tracking Retention: Deeply understand how loyal your customers are
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