Google Deep Link (or Firebase Dynamic Link) is a URL that takes users to a specific location inside your app.
Deep links can route users to content even if the app is not installed when the link is opened. The link will first redirect users to the App Store or Play Store to download the app, and then take the user to the specific content immediately after first launch.
The ability to seamlessly link users to relevant app content from anywhere that supports URL is very powerful to drive new users and engage them into your app. The following use cases are some of the ways you can use Deep Links in your app to drive growth and engagement: