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Google Deep Link

Google Deep Link

Google Deep Link takes users directly to relevant content in your app or prompt them to download the app before launching it.

Google Deep Link (or Firebase Dynamic Link) is a URL that takes users to a specific location inside your app.
Deep links can route users to content even if the app is not installed when the link is opened. The link will first redirect users to the App Store or Play Store to download the app, and then take the user to the specific content immediately after first launch.

The ability to seamlessly link users to relevant app content from anywhere that supports URL is very powerful to drive new users and engage them into your app. The following use cases are some of the ways you can use Deep Links in your app to drive growth and engagement:

  • Convert web users to app users by seamlessly directing users from your mobile website to the equivalent content within your app. 
  • Enabling your users to share content from your app with their friends to get new app users. With Deep Links, you can create a great user-to-user sharing experience.
  • Use QR codes or bar codes that encode a Deep Link in your physical displays to promote your app at events and venues. Users can scan QR codes/ bar codes and be redirected to the targeted content in your app.

 

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