G-SP is a Sweden-based company distributing a wide variety of mobile phone spare parts, tools & accessories for both consumers and wholesalers. They are now one of the largest mobile accessory suppliers in Europe.

Being a large distributor that offers both B2B and B2C solutions, G-SP was undoubtedly having a lot to worry about their eCommerce site. G-SP came to SimiCart with several concerns, most of them were about website performance and the incompetence of current sales features.

G-SP also wanted to turn their Magento frontend into a headless PWA to enhance store performance and deliver an excellent user experience. Before coming to SimiCart, they already tried to implement PWA by themselves. However, the G-SP tech team couldn’t integrate Klarna Checkout, a Swedish payment gateway into the PWA site, thus leaving this project unfinished. As an expert with more than 10 years of experience in Magento PWA development, SimiCart was trusted to fulfill this comprehensive task for G-SP.
 

Solutions Applied

• Magento PWA speed optimization 
• Magento PWA customization 
• Magento website design 

G-SP first came to SimiCart to ask for help with their integration with Klarna to their site. Although their in-house developer team had made great efforts, still there were bugs on the checkout pages, which prevented the purchase flow from proceeding smoothly.

After SimiCart successfully integrated Klarna into their website, G-SP entrusted SimiCart with their bigger website customization plans.
 

The company had their own idea to modify their website, and they discussed with SimiCart to get it refined. As a result, the final UX design gives a cleaner and more modern look to the original store facade.

Tapita Page Builder was introduced to create pages faster. With a page builder, the G-SP team could freely arrange page layouts, design banners, add copywriting content and buttons. SimiCart was always available to deal with difficult customization that requires higher technical skills.

As Magento theme customization traditionally relies 100% on techies, lots of time is spent on idea explanation & draft reviewing between client and agency. Tapita page builder, however, gives G-SP, and other Magento users alike, the freedom to customize storefronts they did not have before.

Tapita Page Builder

For an eCommerce store that sells to both individual customers and businesses, G-SP needs to provide clear navigation between their B2B and B2C sections. Otherwise, visitors can get confused easily.

They decided to create a popup for first-time visitors which navigates to the designated websites for either wholesale or retail.
 

Triggering B2B customers to create an account to see price opens chances for negotiation and increases sign-up rates. As B2B businesses like G-SP work on trust, this is the first step to create a long-term relationship with their clients.

Since the old site lacks this must-have feature, it is added to the new site as well.

 

There are more than 10 functionalities added to the new store including an RMA system, product recommendations, and store credits. SimiCart made sure they all fit in the PWA store and integrate well with each other.
 

A more advanced product recommendation shows descriptions, lets customers choose quantity & add-to-cart right on the current product page.

 

Product labels put emphasis on important promotions, products’ popularity, or stock numbers.


 

Lots of product data and extended features are a common cause of a poorly-loaded site. Having recognized their performance problem, G-SP was fond of PWA right from the start. The web app, with its powerful capabilities to reach instant-loading times and empower smooth UX & UI, is the exact solution their business needs. A PWA-powered site would open endless opportunities to connect and engage with their mobile shoppers who make up a large portion of their customer base.

>> See more: PWA statistics for eCommerce

To make it app-like on mobile, the PWA’s bottom menu makes it more convenient for visitors to explore categories, switch between their B2B/B2C identities, change languages and check their orders.
 

Desktop homepage 

Product tab

Mega Menu

Product detail page on mobile