E-Commerce Insights

Top Trending Products You Can Sell in 2023

To find success in this day and age, you need to allocate your resources efficiently—there’s no throwing stuff at the wall and hope that something will stick. When selling products, you need to know for a fact that what you’re selling is what the majority of your customers want. And this means finding the right market to excel in, and finding trending products to guarantee the success of business. 

All that’s easier said than done, but with the data from this article, hopefully you’ll be able to take a step in the right direction.

Trending markets and why you should target them

There are various benefits to finding a market for your business and using it to your advantage. With the right market, you can narrow down your competition and build a better relationship with your customers. This leads to better stability and more growth opportunities for your business.

In this article, we’ll be exploring trending products within these growing in-demand markets:

  • Hairstyling accessories
  • Tech accessories
  • Laptop accessories
  • Manual massage tools
  • Pet products
  • Home security

List of top trending products to sell

Below is the list of trending products on a global scale. Trend data is collected worldwide and in a timespan of 5 years. 

As the products listed here are researched on a global scale, they’re better suited for reference purposes only, and you should conduct a separate research of your own based on your region’s preferences. 

Hairstyling accessories

Because looks are becoming increasingly important, hairstyling accessories—especially women’s—are seeing a sharp rise in recent years.

1. Barrettes


Barrettes, often known as hair clips, are crucial for long-haired women who want to keep their hair tidy and not in the way. And in recent years, the interest in barrettes has taken a steady rise, and it’s looking to be a stable market to start investing in.

Country with the most interest: Italy 

Barrette trend worldwide

2. Blow dryer

Blow dryer

Blow dryer has become an essential tool to our everyday lives, especially in the colder regions where it’s harder for hair to naturally dry. A blow dryer can be shared for the whole family to use, which partly contributes to the reason why it’s seeing increased interest in recent years.

Country with the most interest: Jamaica

Top growing products

  • REVAIR Reverse-Air Hair Dryer
  • Dyson Airwrap™ styler Complete
  • Revlon Pro Collection Salon One-Step Hair Dryer
  • L’ange Hair Dryer
  • Amike Blow Dryer Plus
Blow dryer trend worldwide

3. Hair brushes

Hair brush

Along with barrettes, hair brushes are also seeing a steady climb. It’s the essential tool in every girl’s beauty routine, and some might even argue that it’s the bare minimum, as a quick hair brush is the least you could do to tidy up your appearances. 

Country with the most interest: China

Top growing products

  • Tymo Hair Straightener Brush
  • REVLON One-Step Hair Dryer
  • Denman Brush
  • Miropure Hair Straightener Brush
  • Krea Hair Straightening Brush
Hair brush trend worldwide

Tech accessories

As technology evolves, consumers will look for different ways to better their lives with tech accessories. And within the recent years, here are the products that we’ve noticed to be gaining increased interests:

4. Wifi repeater

Wifi repeater

For larger homes/apartments where a single modem can not cover the entire floor, a wifi repeater can be crucial. With the correct placement, a wifi repeater can effectively double the coverage of your wifi signal, making it a must for families.

Country with the most interest: Philippines 

Top growing products:

  • Xiaomi Wifi Repeater Pro
  • SuperBoost Wifi
  • Pix-Link Wifi Repeater
  • Dymond Wifi Repeater
  • NETVIP Wifi Repeater
Wifi repeater trend worldwide

5. Wireless earbuds

Wireless earbuds

It looks like everyone’s going headless these days, and earbuds are one of the first things that consumers will start to look for when they want to get rid of cables. And while wireless earbuds do come with some reduction in audio quality, the difference between wired and wireless earbuds for lossy audio files are negligible, and the freedom that comes with a wireless earbud is too precious to pass up for most consumers. 

Combined with the rate at which phone companies are dropping the age-old 3.5mm audio jack, wireless earbuds look like to be a stable market to start investing in.

Country with the most interest: Singapore

Top growing products

  • Mi True Wireless Earbuds
  • TWS Wireless Earbuds
  • Raycon Wireless Earbuds
  • Jabra Elite 65T Wireless Earbuds
  • AirPods Pro
Wireless earbuds trend worldwide

Laptop accessories

As the number of laptop ownerships increase, their owners will start looking for accessories to better their experience. And here are the essential laptop accessories that are gaining interest:

6. Laptop stand

Laptop stand

A laptop, by design, is not ergonomically ideal for prolonged use. When working with a laptop, you’ll occasionally find yourself having to hunch over just to see something on the screen, and this can lead to other health issues if left unattended. A laptop stand solves this weakness of laptops, and it’s only in recent years that consumers are not starting to see the convenience of a laptop stand.

Country with the most interest: Singapore

Top growing products:

  • Moft laptop stand
  • Nulaxy laptop stand
  • Razer laptop stand chroma
  • Nexstand laptop stand
  • Boyata laptop stand
Laptop stand trend

7. Laptop cooling pad

Laptop cooling pad

You’d have guessed that as technology progresses, systems will become increasingly cooler and more efficient. The laptops that we have now are more efficient and more energy-efficient, yes, but they’re also hotter than they were years ago, which make a cooling pad also an essential laptop accessory for laptop owners who own mid to high-end laptops.

Country with the most interest: Sri Lanka

Top growing products

  • Kootek Laptop Cooling Pad
  • Tecknet Laptop Cooling Pad
Laptop cooling pad trend

8. Webcam cover

Webcam cover
Source: supcase webcam cover

Now this is a laptop accessory that you wouldn’t expect. Because security is becoming an increasingly important concern for consumers, webcam cover is now a must for security-aware people. After all, there’s a chance that a company could be spying on your every waking moment, and people in general prefer to be safe than sorry.

This is a security concern that blows up after a picture of Mark Zuckerberg, founder of Facebook goes viral. In the picture, Mark had both his camera and his mic tape-covered, which raises several questions, one of which is about whether or not we should be doing the same thing.

Country with the most interest: Netherlands

Top growing products

  • C-slide webcam cover
  • MoimTech Privacy Cover
  • LZYDD Webcam Privacy Shutter
Webcam cover trend worldwide

Fitness gadget

People are becoming more concerned about their well-being. As a result, fitness gadgets are gaining special attention in recent years, and it looks like this trend is not going away anytime soon.

9. Massage guns

Massage guns

As part of the increasingly popular percussive therapy which aims to treat soft tissue pain, massage guns are taking the fitness gadget world by storm due to just how effective it is. The guns work by sending rapid, strong pulses and vibrations to the muscle tissues that need treating, effectively increasing the blood flow to which and reducing lactic acid buildup.

Some people swear by their massage guns, which further stimulated the hype around this must-have gadget for fitness lovers.

Country with the most interest: New Zealand

Top growing products

  • Cholas Massage Gun
  • Olsky Massage Gun
  • WuBeFine Massage Gun
  • HeaDot Massage Gun
Massage guns trend worldwide

10. Neck massager

Neck massager

Since neck pain is common among adults, neck massagers are also seeing a rise in adoption. Users can wrap a neck massager around their necks and have the massaging done automatically, which is also the reason why it’s a popular choice right now for people who suffer from neck pains.

Country with the most interest: Singapore

Top growing products

  • Naipo Shiatsu Back and Neck Massager 
  • TruMedic InstaShiatsu+ Neck, Back, and Shoulder Massager With Heat
  • TENS Electric Pulse Neck Massager
  • SKG Smart Neck Massager
Neck massager trend worldwide

Petcare products

The pet care market is experiencing rapid growth, and comes with it are also predictable growths in products that pet owners will regularly need.

11. Pet food

Pet food

For pet owners who struggle to find the right diet for their pet, pet food is a hassle-free way to feed pets. Due to the rise in pet owners in recent years, pet food also experienced a slight growth, and it is looking to be a potential & stable choice to invest in. There’s no sudden plummet of interest in this market.

Country with the most interest: Australia 

Top growing products

  • Ollie Pet Food
  • Dr. Marty Pet Food
  • Boy & Bear Pet Food
  • Yora Pet Food
  • Crave Pet Food
Pet food trend worldwide

12. Pet wipes

Pet wipes
Image source: Pogi’s Grooming Wipes, Amazon

Pet wipes used to be regarded as a waste of money, but it seems this is no longer the case. Similar to baby wipes, pet wipes are made specifically for pets and are designed to be chemical-free and fragrance-free; and with the way people are starting to taking special care of their pets now that they have more time at home, the interest of pet wipes is expected to be continually on the rise. 

Country with the most interest: Singapore

Top growing products

  • Clorox Pet Mess Cleaning Wipes
  • Petkin Pet Wipes
Pet wipes trend worldwide

13. Hamster cage

Hamster cage

Dog lovers and cat lovers might disagree with this statement, but hamsters are the ideal apartment pet. They’re cute, take up almost no space at all, and most no-pet policies have a gray area where a cute little hamster can be slipped in. This is why interest in hamsters has been on a continual rise since 2015, with no sign of stopping soon.

Country with the most interest: United Kingdom

Top growing products

  • Pawhut Hamster Cage
  • NIteangel Hamster Cage
  • Tiny Tales Cage
  • Prevue Hamster Cage
  • Favola Hamster Cage
Hamster cage trend worldwide

Home security

While the world is a safer time than it has ever been, people would rather be safe rather than sorry, which is why we’re seeing an increased interest in the home security market.

14. Home security camera

Home security camera

Home security cameras are one of the first things security-conscious homeowners look for when they want to better their security. If this was a decade ago, it’d be considered a drastic endeavor to take on; but with the accessibility of technology nowadays, you can see home security cameras installed in almost every home nowadays.

Country with the most interest: United States

Top growing products

  • XiaoMi 360 Home Security Camera
  • Arlo Pro 2
  • Wyze Cam
  • Blink XT Home Security Camera
Home security camera trend worldwide

15. Smart lock

Smart lock

For some homes, keys are considered a thing of the past, as smart locks provide a convenient, more secure way to control access. Moreover, smart locks are varied: it can be a padlock, biometric lock, or almost a dozen more types of smart locks available on the market. It’s for this reason that smart locks are gaining increased interest worldwide, and it will soon replace traditional keys.

Country with the most interest: Myanmar

Top growing products:

  • August Smart Lock Pro
  • Nuki SmartLock 2.0
  • Como Desactivar Smart Lock
  • Nest x Yale Lock
Smart lock trend worldwide

Choose wisely

As mentioned in the article, these trending products should only serve as references, and should not be taken as facts to be used in your business strategies. To properly choose a trending product to sell, you should also research buying preferences in your region, and take in other factors such as whether or not you could keep a healthy markup for the product.

Luke Vu

A content writer with a passion for the English language.