5 reasons why mobile commerce app is a must have for your business
Embrace the mobile era with mobile commerce app
In recent years, mobile commerce is growing faster than ever before. Its growth has been creating new opportunities for any kind of business to take advantage of. Understand how businesses can benefit from this trend, they already have started moving to mobile commerce. You need to embrace this change too and use it as your advantage. There’s no better way to do that than building your own mobile commerce app. And these following benefits of mobile commerce app are the reasons why:
Geo-targeting and reminding customers
Enhancing shopping experience
As quick, simple and fun shopping experience is what consumers are looking for, there can not be more reasons for businesses to have their own mobile commerce apps. First, mobile apps work with the device’s built-in features. They have mobile-friendly interfaces which are compatible to all screen sizes while maintaining fast performance on multiple devices. In comparison with responsive sites, apps are easier to work with and also run faster on mobile devices to deliver your customers a smooth shopping experience.
In addition, apps are much better at remembering your customers. There’s no need for them to log in to their accounts and fill a long form every time they want to check out. All of their required information for purchase including name, address, payment details can be remembered and automatically filled to make shopping fast and easy.
Also, mobile commerce apps solve the problem of security for your customers. Due to strict policy of the concerned app stores, mobile apps have to assure their users of complete safety to get approval and support from these stores. Unlike websites, when customers connect with your business through the app, they are not exposed to any other third party. Less exposure means more security for customers. Keeping security of customers’ data on the highest level with mobile apps will improve trust for your business.
More tips to enhance shopping experience with mobile commerce apps here.
Customer support done better
When it comes to customer relationship management, mobile apps also allow businesses to better help their customers. Offering customers a mobile commerce app is the best way to reach your customers and connect with them in real time. Mobile apps enable features like live chat or messaging center. Fast response to customers improves business reputation for great service and effectively reduce cart abandonment.
With this feature, you are able to access customer communications from anywhere, anytime to keep on top of rising customer demands. It surely can support your efforts to understand your customers and interact with them across all touch points of the customer journey. Also, mobile apps save your customers’ time as they can instantly contact your store via call or message with only one tap.
Mobile customer loyalty program
The greatest advantage of mobile apps for your business is the possibility to include whatever feature you want to engage more customers and gain their loyalty. While responsive sites are limited by page load speed, performance, navigation, mobile apps do not have such boundaries.
Businesses can offer their customers various electronic loyalty schemes which are available via mobile apps. It enables customers to earn loyalty points for their purchases. Accumulating points or exclusive discount code can reward your best customers and give new ones a good reason to buy and come back. To drive even more customer engagement, effectively push notifications to allow customers to receive alerts about latest sales and save coupon code for later purchases.
You can combine rewarding point and referral program as customers love to share their favorites and make recommendations, especially if they are rewarded for it! These loyalty schemes can quickly build your mobile community and turn it into the marketing army for your business. Customers appreciate the opportunity to engage and respond at their leisure with their mobile device.
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To sum it up,
Marketing Executive/ Product Designer at SimiCart