Customer experience on mobile is the key
Brands looking to leverage their customer experience should focus their efforts on mobile – where they spend most of their time. Mobile has been a critical part of every customer journey in this mobile-first world. 45% of shopping trips include mobile shopping, according to Facebook IQ. Brands at the top of their game are quick to address and meet these expectations by building great mobile experience, while others are still struggling to keep up.
“Leading marketers are more than 3 times as likely as the average to be significantly increasing their investment in mobile customer experience.”