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Google retired Product Feed Import for Magento
Google Merchant Center established their partnership with Magento platform right ahead of the 2016 holiday shopping season. This intergration made selling online easier for Magento merchants by allowing them to upload product feed directly to Google Shopping, quickly reach millions of new customers searching for what they sell.
However, this came to an end on March 20, 2018 – when Google dropped the product feed integration with Magento and other eCommerce platforms.
Here is the original message from Google Merchant Center:
“Hello,
We’re writing to you today to let you know that we’re retiring the existing Google built e-commerce platform imports with BigCommerce, PrestaShop, and Magento. We’re retiring these imports in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with ecommerce platforms to explore more frictionless integration opportunities.
The Google Shopping app connected to your Google Merchant Center account xxxxxxxx and the associated feed will be retired on March 20, 2018 and will no longer provide your product data to Merchant Center.
Sincerely,
The Google Merchant Center Team”
Migrate your Google product feed to another solution
There are some extensions or marketplace features that can help you continue to feed products to the Google Merchant Center:
1. Magento 2 Product Feed by Mageplaza
A communication mechanism between your online store and other shopping channels like Google Shopping, Amazon, eBay, Bing, and Facebook is provided by the Magento 2 Product Feed extension. This module facilitates the creation, management, and operation of product feeds for other online stores. As a result, this increases your store’s visibility prospects, consumer appeal, and revenue.
Features:
- Ready to use feed templates
- Customizable feed templates
- Rule-based product filters
- Actively fast data feed delivery
- Auto generate product feeds
- Integrate Google Analytics to manage campaigns
- Delivery via multi channels (New)
- Preview product feed (New)
- Create categories path for product URLs (New)
- Easy to filter products
- Support Google Analytics
- Admin notification
- Easy to format price
- Feed Logs
Price:
- $149/first year for Community
- $349/first year for Enterprise
Compatibility: Magento v2.4.4
Demo: Frontend
2. Google Shopping Feed by Magmodules
This extension for Magento has been specifically developed to get your Magento products in your Google Merchant account and Google Shopping Campaign the easy way. A single and specified extension enables you to easily generate and manage an entire shopping feed – without omissions, saving you time. With your products available in Google Shopping, you will create new visitors and clients using your Google Shopping campaigns. Your products will be firstly imported and checked in your Google Merchant account where you can manage all the product data before you send them to Google Shopping.
Features:
- Works with all Magento 2 product types
- Meet the latest 2021 Q1 Google Shopping Standards
- Compatible with the latest Magento 2 versions
- 100% built for Google Shopping / Merchant
- Unlimited store views with localized content
Price: $50 (CE & EE)
Compatibility: Magento 2.3.X, 2.4
3. Product Feed extension by Amasty
The Product Feed extension lets you generate a special file which contains information about all products in your store catalog and upload the file to different comparison shopping engines.
Therefore, you’ll be able to increase your products exposure and raise your website search rankings. Generate multiple feeds either automatically or manually just in a couple of minutes. Easily schedule feeds execution, create multiple feeds in bulk and adjust each feed to requirements of any comparison engine.
Features:
- Easily generate product feeds with ready-to-use templates
- Use Wizard to set up Google and Facebook feeds quickly
- Add condition-based attributes to your feeds
- Set up the schedule for automatic feed generation
- Track your sales efficiency with Google Analytics
Price: $199 (CE) – $499 (EE)
Compatibility: Magento 2.3.X, 2.4.X
Demo: Backend
