Magento is a feature-rich eCommerce platform solution that offers merchants complete flexibility and control over the functionality of their online channel. Magento’s search engine optimization, catalog management, and powerful marketing tools give merchants the ability to create sites that provide an unrivaled shopping experience for their customers.
Magento’s intuitive administration interface allows you to tailor your site to your unique business needs. Completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.

This post provides you with an in-depth look at Magento features set:

Marketing, Promotions and Conversion Tools

• Related products, up-sells and cross-sells
• Catalog promotional pricing with the ability to restrict to stores, categories or products
• Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories
• Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more. Easily manage and monitor coupon usage and generate detailed reports
• Multi-tier pricing for quantity discounts
• Minimum Advertised Price (MAP)
• Landing page for categories
• Customer groups
• Product bundles
• Recently viewed and compared products
• New items promotional tool
• Persistent shopping cart
• Free shipping options
• Polls
• Newsletter management
• Send to a friend for all visitors or registered users only
• Send wish lists by email

Search Engine Optimization (SEO)

• 100% search engine friendly
• Google Site Map
• Search engine friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories and content pages
• Auto-generated site map for display on site
• Auto-generated popular search terms page
• Google Content API for shopping

Site Management

• Control multiple websites and stores from one Administration Panel with the ability to share as much or as little information as needed
• Administration permission system roles and users
• Fully 100% customizable design using templates
• Support for multiple languages and currencies. Web Services API for easy integration between Magento and third-party applications
• Batch import and export of catalog and customer information
• Content Management System for informational and landing pages
• Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)
• CAPTCHA functionality to help prevent automated software from attempting fake logins. This auto-generated test ensures that the login is being attempted by a person and can be enabled in both the admin and customer login areas

Catalog Management

• Simple, configurable (e.g. size, color, etc.), bundled and grouped products
• Create different price points for different customer groups, such as wholesalers and retailers
• Virtual products
• Downloadable/digital products with samples
• Unlimited product attributes
• Attribute sets for quick product creation of different item types
• Inventory management with backordered items, minimum and maximum quantities
• Batch updates to products in admin panel
• Automatic image resizing and watermarking
• Advanced pricing rules and support for special prices
• Search results rewrites and redirects
• Moderated product tags and reviews
• Customer personalized products – ability to upload images and text (i.e. for embroidery, monogramming, etc.)
• Customer sorting – defne attributes for customer sorting on category (price, brand, etc.)
• RSS feed for low inventory alerts

Catalog Browsing

• Layered / faceted navigation for filtering of products in categories and search results
Filter products by price and display a range of prices based on even increments or by a similar number of products within each range
• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms
• Breadcrumbs
• Ability to assign designs within category and product level (unique design per product/category)
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format

Product Browsing

• Multiple images per product
• Product image zoom-in capability
• Related products and upsell
• Stock availability
• Multi-tier pricing upsell
• Product option selection
• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook

Checkout, Payment and Shipping

• One-page checkout
• Guest checkout and checkout with account to use address book
• Shipping to multiple addresses in one order
• Option for account creation at beginning of checkout
• SSL security support for orders on both front-end and back-end
• Saved shopping cart
• Accept gift messages per order and per item
• Shopping cart with tax and shipping estimates
• Saved credit card method for offline payments
• Configurable to authorize and charge, or authorize only and charge on creation of invoices
• Integration with multiple PayPal gateways
• Integration with Authorize.net
• Accept checks/money orders
• Accept purchase orders
• Additional payment extensions available through Magento Connect
• Offer Bill Me Later as a payment option
• Shipping integration with label printing – view, edit, print labels for all major carriers
• Integrated for real-time shipping rates from:
UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
• Ability to specify allowed destination countries per method
• Flat rate shipping per order or item
• Free shipping
• Table rates for weight, sub-total, destination and number of items
• On-site order tracking from customer accounts

Order Management

• View, edit, create and fulfll orders from the admin panel
• Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
• Print invoices, packing slips and shipping labels
• Call center (phone) order creation – provides transparent control for administrators and front-end enhancements for customers during the shopping process. Changing product configurations, for all types of products, can be done by the call center sale representative on the admin side as well as by the customer throughout the shopping process. Custom product choices and configurations can be changed directly during order creation, in the wish list and the shopping cart
Includes the ability to create new customers, or select existing customers and view their shopping cart, wish list, last ordered items, and compared products lists, as well as select addresses, give discounts and assign custom prices
• Assisted Shopping – customer service representatives and other admin users are able to manage products and coupons in customers’ shopping carts and wish lists through the administrator panel
• Customized Order Status – tracking an order is easier than ever with customizable order statuses easily assigned to order states. A predefined list of order states (ex. new, processing, payment review, complete) represents the order processing workflow. An order status is assigned as a sub-category of the order state (ex. cancelled, complete, decline)
• Create re-orders for customers from the administration panel
• Email notifications of orders
• RSS feed of new orders

Customer Accounts

• Account dashboard
• Address book with unlimited addresses
• Wish list with ability to add comments
• Order status and history
• Re-orders from account
• Recently ordered items
• Default billing and shipping addresses
• Email or send RSS feed of wish list
• Newsletter subscription management
• Product reviews submitted
• Product tags submitted
• Downloadable/digital products

Customer Service

• Contact Us form
• Create and edit orders from the admin panel
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and admin panel
• Order and account update emails
• Customizable transactional emails

International Support

• Support for localization, multiple currencies and tax rates
Includes support for WEEE/DEEE in EU
• Support for accented characters and right-to-left text
• Configurable list of allowed countries for:
Site registration
Shipping destination addresses with ability to specify per shipping method
Billing addresses with ability to specify per payment method
• European Union VAT-ID validation facilitates the tax collection process by automatically applying the correct tax rules according to VAT customer groups
• EU cookie notification simplifies the EU Privacy and Electronic Communications Directive compliance process by displaying an opt-in message at the top of the storefront

Analytics and Reporting

• Integrated with Google Analytics
• Admin dashboard for report overview
• Sales report
• Tax report
• Abandoned shopping cart report
• Best viewed products report
• Best purchased products report
• Low stock report
• Search terms report
• Product reviews report
• Tags report
• Coupon usage report
• Total sales invoiced
• Total sales refunded

Mobile Commerce

Mobile HTML5 (pre-integrated)

• Quickly and easily create a storefront optimized for mobile devices so customers can shop even when they’re on the go. This mobile interface uses HTML5 technology and supports iPhone, Android and Mobile Opera browsers. It includes out-of-the-box features such as:
Device-specifc media capabilities for audio and video
User-friendly search and results display
Clean display of product detail pages
Pinch, multi-touch and scaling images
Easy swipe between product images
Zoom capabilities
Cross-sell and up-sell capabilities
Drag-and-drop of products to the shopping cart

Responsive Design

• Quickly create a site optimized for any device using an included responsive design  reference theme
Can be easily customized for a fast time to market
Includes all major flows, product types, and features
Reduces long-term maintenance costs and eases site updates
Offers SEO benefits by using Google’s preferred approach to optimizing mobile sites

Native Device Applications

• Support available for native applications on iPhone, iPad, and Android mobile devices
One admin panel for multiple devices
Seamless integration with your current product catalog, CMS and store configurations
Real-time customization including updates for promotions and merchandising
Support for a wide range of checkout capabilities

Magento Features: The Full List
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