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Magento Enterprise Edition Feature List


Magento Enterprise Edition erases the boundaries of what is possible, giving you the power to create bold and unique shopping experiences that will transform your business. Built for rapid and cost-effective innovation, the platform combines rich, out-of-the-box functionality, enterprise performance and scale, and powerful business tools to keep you ahead of increasingly complex commerce operations and growing customer demands.

Here’s a list of Magento Enterprise features:

Feature Highlights

Describes powerful features that will help you rapidly grow your business.

Customer Segmentation and Personalization

Create personalized shopping experiences that boost conversion rates by dynamically displaying content, promotions, and pricing to specific customers based on properties such as their location, gender, order history, lifetime purchase value, wish list items, and more. You can also target unknown site visitors based on the products they have viewed or items in their cart.

Dynamic Rule-Based Product Relations

Set automated rules to determine which products to present as up-sells, cross-sells, and related products to each customer segment. Rules are easily administered through a condition-based tool allowing you to effortlessly target product suggestions to increase sales and average order values.

Content Staging and Preview

Increase sales and productivity by enabling your business teams to easily create, preview, and schedule a wide range of content updates without involving IT. Preview all changes by date or store view to guarantee a flawless shopper experience and optimize the timing and impact of site updates by managing all changes through a timeline dashboard. Automatically deploy updates at scheduled times for greater efficiency.

Visual Merchandising

Optimize product category pages to drive higher sales by arranging products with a simple drag-and-drop interface or sorting rules that order products by best seller, color, highest margin, or newest addition. Save time by setting rules to automatically assign products to specific categories based on their attributes, such as brand, price, or date created.


Handle large catalogs and easily scale search capacity as queries grow with integrated Elasticsearch technology. Set-up is fast and global deployments are simple with support for 33 languages out of the box. Elasticsearch offers suggestions for customer misspellings, support for stop words and attribute weighting, and synonym management via the Magento Admin to increase relevancy and conversions.

Responsive Design Themes

Quickly create a website optimized for any device by leveraging built-in responsive design reference themes. The responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens. They are touch-friendly, easily customized, and offer SEO advantages.

Flexible Deployment Options

Choose to deploy your Magento software in whatever environment suits your goals and operations best, including cloud, 3rd party hosting, and on premises. New Magento cloud service, Enterprise Cloud Edition, enables rapid deployment of fully customizable, secure, and scalable web storefronts on a redundant, AWS-based hosting and managed services infrastructure that is optimized for performance and resilience.

Multiple Master Databases

Scale the database tier of your Magento application by using separate master databases to support checkout, order management, and product data. This allows different functional areas to be scaled independently and ensures that merchandising and order management activities never impact the shopper’s ability to browse and make purchases on the website.

Varnish Page Caching

Accelerate your site performance with integrated Varnish page caching. Varnish provides a very fast and efficient way to serve content to dramatically decrease response time, while also reducing the load on your Magento servers. Magento fully supports and provides Varnish configuration files out-of-the-box to make it easy to implement.

Powerful Admin Experience

Work efficiently with a modern and intuitive user interface. A dashboard lets you monitor your business with quick access to sales, order, search term and best-selling product data. Enhanced navigation and search makes it easy to find information, and you can configure and save different views of order and customer management screens to speed up day-to-day tasks.

Technical and Account Support

Benefit from a team of experts dedicated to helping you succeed. Magento Technical Support is available 24×7 to help you quickly resolve technical issues and questions, and dedicated Account Managers get to know your business so that they can point you to the right resources and help you get the most out of your Magento platform.

Core Enterprise Edition Features

Shows Magento’s comprehensive feature set that boosts sales, business agility, performance, and more.

Promotions and Pricing

Set promotional pricing for specific stores, categories, customer segments, or products
Create flexible coupons for specific stores, customer segments, time periods, products, and categories
Export coupon codes for offline distribution, email, newsletters, and more
Track and report coupon usage
Add new attributes to customer profiles to create more sophisticated segments
Send automated reminders and coupons to customers with abandoned carts and wish lists
Offer free shipping and percent, fixed amount, and buy X get Y free discounts
Set multi-tier pricing for quantity discounts
Get minimum advertised price (MAP) support

Search Engine Optimization

Automatically generate a Google sitemap
Create search engine friendly URLs
Take full control of URLs with URL rewrites
Enable detailed search results by automatically adding structured data markup to product pages

Site and Content Management

Control multiple websites and stores from one Admin
Define multiple roles and permissions to control access to administrative features
Log and review all users’ Admin activities
Use a WYSIWYG editor to create and easily edit pages and content blocks
Organize content pages and add pagination, navigation, and menus with a page hierarchy tool
Track revisions and restore previous versions of content pages
Set tax rates based on location, product type, or customer group (i.e., wholesale vs. retailer)
Add CAPTCHA functionality to help prevent automated software from attempting fake logins
Generate comprehensive system reports to quickly diagnose and resolve technical issues

Catalog Management

Create simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products
Offer virtual products
Include downloadable/digital products with samples
Allow customer-personalized products (e.g., upload images and text for monogramming)
Create new products through a guided online process
Define unlimited product attributes
Create pre-defined product templates to quickly set up new products with a specific set of attributes
Mass-assign a value to multiple products for batch updates
Automatically resize images and include watermarking
Efficiently batch import and export catalog information at scheduled times
Easily manage inventory with support for back ordered items
Receive notification when inventory needs to be replenished
Choose out-of-stock messaging and display options
Define minimum and maximum product quantities that can be added to the cart
Rewrite and redirect search results if customers receive no results
Moderate reviews and product tags

Catalog Browsing

Filter products in categories and search results by price range, brands, color swatches, and other attributes with layered/faceted navigation
Present product category items in grid or list format
Customize the look and feel of categories and assigned product pages
Control which products and categories can be viewed by each customer group
Show side-by-side product comparisons with two or more products
Display recently viewed and compared product modules
Add breadcrumbs

Product Browsing

Show multiple images per product
Zoom-in on product images
Display product videos from YouTube or Vimeo
Include swatches to show colors, fabrics, and more
Show multiple products in a grouped view
Indicate stock availability
Show pricing tiers
Present product ratings and reviews
Provide an option to add products to a wish list


Include a mini cart on store pages to summarize products in the cart
Show tax and shipping estimates in the shopping cart
Encourage purchases with a streamlined checkout designed to minimize data entry
Display an order summary with product images in checkout
Offer guest and registered user checkout. Registered customers are automatically recognized when they enter their email addresses
Enable shoppers to create a customer account with one click on the checkout thank you page
Allow customers to save their shopping carts to complete their purchase later
Offer gift wrapping and gift messages per order and per item
Configure pricing and taxes for gift-wrapping options


Integrate with multiple payment gateways, including PayPal, Braintree,, CyberSource and WorldPay
Get additional payment extensions through the Magento Marketplace
Securely pass credit card information directly from the client browser to the payment gateway, bypassing the Magento application
Qualify for the easiest level of PCI compliance (SAQ-A or SAQ A-EP), depending on payment methods used
Use Braintree Hosted Fields to ease PCI compliance
Offer PayPal Credit as a payment option
Accept checks and money orders
Accept purchase orders
Accept bank transfer payments and cash on delivery
Increase sales with PayPal in-context checkout and saved credit cards
Authorize and charge credit cards upon shipment or checkout


Receive real-time shipping rates from UPS, UPS XML (account rates), FedEx (account rates), USPS, and DHL
Set flat rate shipping fees per order or item
Set table rates for weight, price, destination, and number of items
Provide free shipping
Provide order tracking from customer accounts or a configurable order tracking widget
Specify allowed destination countries based on shipping method

Order Management and Customer Service

View, edit, create, and fulfill orders and/or invoices from the Admin panel
Create multiple invoices, shipments and credit memos per order to allow for split fulfillment
Print invoices, packing slips, and shipping labels
Create custom order status labels to track progress
Use return management authorization (RMA) to efficiently process returns
Issue store credits or refund orders for store credit
Enable customer service representatives to create orders and customer accounts
Allow customer service to update products, prices, and coupons in customers’ shopping carts and wish lists
Send email notifications and RSS feeds with order status
Create customizable emails for account updates, password resets, and more
Build customer relationships by creating newsletters and managing their distribution
Connect with customers with a Contact Us form

Customer Loyalty

Offer reward points for purchases, registration, product reviews and other actions
Configure reward point redemption rules, caps, and expiration dates
Enable customers to save products to multiple wish lists that can be made public
Allow customers to create gift registries and send emails to shop the registry
Automatically update item counts and notify the registry owner as purchases are made
Allow customers to purchase physical and virtual gift cards
Offer exclusive shopping experiences with private or flash sale sites
Streamline re-ordering by enabling shoppers to add products to the cart by SKU

Customer Accounts

Offer customers access to a comprehensive dashboard to manage their accounts
Choose default billing and shipping addresses
Store unlimited addresses in the address book
See order status and history
Re-order from the customer account
View recently ordered items
Track available store credits, gift card totals, and reward points
Manage newsletter subscriptions
View submitted product reviews
Access downloadable/digital products

Support for Global Sites

Manage multiple country sites all from the same store or environment
Support multiple currencies and local tax rates
Work with any language
Use accented characters and right-to-left text
Configure list of allowed countries for site registration, shipping, and billing
Support fixed product taxes, such as WEEE/DEEE in the EU
Automatically calculate tax for transactions in the EU with VAT-ID validation1
Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance

Analytics and Reporting

Gain insights with supported Google Universal Analytics and Google Tag Manager
Access the following reports through the Admin:
Sales report
Tax report
Abandoned shopping cart report
Best viewed products report
Best purchased products report
Low stock report
Search terms report
Product reviews report
Coupon usage report
Total sales invoiced report
Total sales refunded report

Architecture and Security

Build on a modern tech stack that uses popular frameworks and supports industry standards
Make fine grain customizations and easily add or remove functionality with a modular code base
Use stable service interfaces to make site upgrades and customizations easier and durable over multiple releases
Integrate Magento with third-party applications using efficient web APIs with SOAP and REST support
Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns
Accelerate time-to-market and improve code quality with a fully-automated testing framework
Leverage sample code to quickly create an Apple iOS 8+ app using Magento 2.0 APIs
Update code with a standalone installer that checks for prerequisites before installation
Automate certain Magento development and production tasks using the command-line interface
Use strong data encryption based on AES-256 and hashing based on SHA-256
Limit password guessing with strong password requirements and a more secure Admin panel login process
Feel confident with regular scanning, external penetration testing, and bug bounty programs that promote core platform security
Stay informed about security issues through the Magento Security Center and mailing list

Layout and Theming

Customize the responsive blank theme or the reference Luma store theme to accelerate time-to-market
Specify changes to an inherited base theme to easily create site variations for countries, brands or seasonal campaigns
Leverage Magento’s UI and pattern library to enable faster and more consistent theme development
Save time and ease site maintenance by using LESS CSS preprocessing to enable code reuse and global variable changes
Reduce frontend coding complexity with clear separation of the presentation layer and business logic

Performance and Scalability

Implement hole punching and Edge Side Includes (ESI) to handle page elements that can’t be cached
Benefit from faster indexing and incremental index updates for fresher site content and better performance
Minify JavaScript, CSS and HTML and compress images to reduce file size for faster loading
Cache all JavaScript and CSS on first page viewed to minimize content that must be downloaded for subsequent pages
Accelerate the rendering of Admin product, customer and order management views for faster access to information
Store media files on a separate database server or content delivery network (CDN) for faster page load times
Archive orders after a configurable time period to increase store performance
Use the included Magento Performance Toolkit to measure and optimize site speed
Asynchronously process tasks for enhanced performance using a Rabbit MQ job queue framework
Choose to defer stock updates as orders are placed to improve throughput
Scale Checkout and Order Management databases with support for MySQL Cluster
Allow each master database to have multiple slave databases to scale read operations
Enable large teams of Admin users to make concurrent order and product updates

Cloud Offering

Customize Magento with access to source code and the ability to integrate extensions
Build on a redundant AWS-based cloud hosting infrastructure with 99.99% uptime
Rapidly spin up, merge, clone and tear down unlimited environments
Gain a consistent, repeatable development-to-production deployment flow
Monitor performance with New Relic and profiling tools
Accelerate site performance and defend against DDoS attacks with fastly’s Content Delivery Network (CDN)

See also: Magento Features: The Full List

Magento Enterprise Edition Feature List
3.6 (72%) 5 votes


A knowledge craver who always strive to be wiser everyday.


    1. Fayyaz Khattak
      08/02/2017 at 8:01 am

      You have covered almost everything. However, Magento Enterprise Edition also has a built-in Full Page Cache extension that also gives a boost to the performance of the store.

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