Whether you are operating a physical store, an online website or sell things based on mobile shopping apps, it is undoubtedly important to know how to engage customers in retail. By doing so, you can get their attention (and much likely) can keep their business, as well.
Follow these 5 tips and your customers will be engaged.
1. Ask your customers for opinion
You are having some ideas in your head but not sure if your customers will favor it or not? Why not just asking them? You may be surprised with the result and it might save you a considerable amount of time and money. Want to gain feedback from a recent sale or special event? Tell your customers “thanks” while also reaching for some insight on their thoughts. A great way to do this is to send a “feedback” survey via email. Get them to talk to you about what they really think of what you are doing for their business is one of the strongest how-to-engage-customers-in-retail techiniques.
In a simpler level, you can take advantage of some emotion expressing buttons such as “Thanks”, “Like”, “Dislike”, etc. It is also a quick way to gain feedback from a recent sale or special event. Another great way to do this is to send a “feedback” survey via email. Or, more interesting, I saw some apps asked their users about the reasons why as they uninstall these apps. Get clients to talk to you about what they really think will always be beneficial.
2. Do not hide away, be open to bad comments
Should you have any weakness, do not try (desperately) to hide it away; let’s face it instead. Late deliveries, poor communication, damaged products, etc. Why do you have to feel ashamed? Every business has its own issues. Sometimes it is out of our control however sometimes, it’s not. Listen to each complaint and try to evaluate how you can approach and improve on this the next time around. Or even when you cannot improve the situation, try to make sure that your customers are heard.
3. Remember the little details of your customers lives
Taking care of customers’ daily lives is another smart tip you should follow if you do not know how to engage customers in retail. Little things such as clients’ birthday, their marriage status, some upcoming events that they might be interested in, etc. Each customer is different, though, and some may respond to these small talks in a negative way. But if the conversation is carried in a polite and caring way, most of the customers will appreciate it. Do not go too deep and take to much of their time, though; or else they will just abandon you.
4. Do not know how to engage customers in retail? Have interesting customer reward program
Who do not want a gift? Regardless of what it is, a discount coupon, voucher or just a small souvenir. It will give customers incentives to come back to your store.
If you are running a mobile shopping app, you definitely should try The Reward Points plugin by SimiCart. It will help you strengthen customer loyalty and reinforce the relationship with buyers to increase sales and customer satisfaction via your app. It will help you
- Manage earning/spending rates: add/edit/delete rates, etc.
- Manage transactions related to points
- Manage how mobile reward cards look with logos, images, texts…
- Allow customers to add reward cards to their Passbook.
Even more wonderful, you can get it with only $0 (*)
(*) Given the condition that you have purchased Simicart – an expert in building mobile app – before getting this plugin.