E-Commerce Insights

10 Best Progressive Web Apps (PWAs) for E-Commerce 2023

With consumer expectations at all-time high, Progressive Web Apps (PWAs) are becoming the key initiative of eCommerce businesses for this coming year. And it’s to be expected—considering that PWA is the next evolution in front-end web technology, PWAs promise to bring the high speed and smooth experience of a native app to the mobile browsers. This new technology has resulted in an incredibly improved performance, better user interaction, and increased mobile conversion for retailers embracing it properly. From user-friendliness to unmatched load speed, PWA is setting new standards for web interaction best practices.

By revolutionizing online shopping for customers, PWAs are expected to change and dominate the eCommerce landscape in 2023. This year we’ve seen a massive adoption of this modern web technology among online retailers of all sizes. A number of early adopters have already benefited from their successful transformation.

Here’s a list of the best Progressive Web Apps for ecommerce that have driven impactful results

1. George.com

George.com - 10 best progressive web apps for ecommerce 2018

George, the leading clothing brand based in the UK, had their minds in the right place. They realized that the mobile shopping experience is now more critical than ever and, thus, wanted a solution to revamp their outdated mobile shopping experience—one which can bring a whole new look and feel to their storefront. And realizing that the mobile-first approach is best combined with a PWA, the brand went with a PWA-powered storefront, and the results couldn’t be better.

  • 3.8x – Faster average page load time
  • 2x – Lower bounce rate
  • 31% – Increase in Conversion Rate
  • 20% – More page views per visit
  • 28% – Longer average time on site for visits from the Home screen

2. Eleganza

Eleganza PWA

A famous example of PWA done right is Eleganza — the well-known, high-end fashion brand located in the Netherlands. The brand was previously on Magento However, with Magento 1 nearing the end of its life, Eleganza wanted a solution to keep them on solid ground for many more years to come—and the new storefront built with PWA Studio is it.

Using Magento PWA Studio, the brand was able to successfully migrate to Magento 2, as well as to bring an overhaul to their customer experience. The new website is app-like, fully responsive, and the backend enhancements that come with Magento 2 and PWA also mean that the brand is now capable of driving true omnichannel experience.

  • 76% increase in pages per session
  • 23% faster average page load time
  • 372% faster average server reaction time

3. AliExpress

AliExpress - 10 best progressive web apps for ecommerce 2018
The global online retail marketplace looked for a way to provide all of their web users with the benefits of their app, such as performance and the ability to re-engage users. After implementing progressive web app for m.aliexpress.com, they saw incredible results:
  •  104% for new users across all browsers; 82% increase in iOS conversion rate
  •  2X more pages visited per session per user across all browsers
  •  74% increase in time spent per session across all browsers

4. Lancome

Lancome - 10 best progressive web apps for ecommerce 2018
The company needed a fast-loading, compelling mobile experience, similar to what they could achieve with a native app—but one that was also discoverable and accessible to everyone via the mobile web. That’s when Lancome looked to PWA technologies to provide an immersive, app-like experience:
  • 17% increase in conversions
  • 53% increase in mobile sessions on iOS
  • 8% increase in conversion rates on recovered carts via Push Notifications

5. Alibaba

Alibaba - 10 best progressive web apps for ecommerce 2018
The world’s largest online business-to-business (B2B) trading platform saw a 76 percent increase in total conversions across browsers after upgrading their site to a Progressive Web App (PWA):
  • 76% higher conversions across browsers
  • 14% more monthly active users on iOS; 30% on Android
  • 4X higher interaction rate from Add to Homescreen

6. UK Meds


To start with, the brand was already highly reputable, with leading customer service. There weren’t that many pharmaceutical companies capable of offering same & next-day delivery to their customers, which made the brand stand out as one of the few reliable pharmaceutical brands in the UK.

All this called for a solution to help them keep up with the demands, as well as to drive the customer experience better, faster, and more engaging. And with the new PWA, the brand was able to see the results that they were looking for:

  • An average “time to interactive” over 3G that is 4x faster than other UK Magento retailers (4 seconds v 16 seconds)
  • 23% turnover growth since launch

7. Flipkart

FlipKart - 10 best progressive web apps for ecommerce 2018

India’s largest e-commerce site decided to launch Flipkart Lite, a Progressive Web App that combines the best of the web and the best of the Flipkart native app. The PWA offers a mobile web experience that loads fast, uses less data than before, and re-engages users in multiple ways:

  • Users’ time on site with Flipkart lite vs. previous mobile experience: 3.5 minutes vs 70 seconds.
  • 3x more time spent on site
  • 40% higher re-engagement rate
  • 70% greater conversion rate among those arriving via Add to Homescreen
  • 3x lower data usage

8. 5miles

5miles - 10 best progressive web apps for ecommerce 2018
The mobile marketplace found it hard to provide a mobile web user experience that was as fast and engaging as their mobile app, until they build a Progressive Web App (lite.5milesapp.com). The new strategy delivered a dramatic improvement in overall user experience that drives immediate impacts:
  • 50% decrease in bounce rates
  • 30% increase in time spent on site
  • 30% better conversion for users who arrived via Add to Home screen

9. Konga

Konga - 10 best progressive web apps for ecommerce 2018
The leading e-commerce website in Nigeria generates their major traffic source from mobile devices. Konga wanted to provide all of their web users with the benefits of their app, including performance, the ability to work offline, and re-engage without the data cost. To improve mobile web experience, they cut down on data usage with a PWA:
  • 92% less data for initial load, vs. native app
  • 82% less data to complete first transaction, vs. native app
  • 63% less data for initial load, vs. previous mobile web experience
  • 84% less data to complete first transaction, vs. previous mobile web experience

10. Temoorst

Temoorst PWA

Temoorst, one of the leading Kuwait-based brands in the disposable goods industry, wanted a solution that could keep them steady for many more years. The brand used to face challenges in customer experience that kept them from delivering the kind of shopping experience their customers were after, which was reflected in their less-than-optimal conversion rate.

With the new PWA, Temoorst found that their customer experience was revamped. The new website developed by SimiCart is remarkably faster, more scalable, and equipped with the latest progressive features to satisfy today’s tech-savvy customers. 

Temoorst PageSpeed Insights
A quick benchmark of the new Temoorst PWA shows top-op-the-chart scores

It’s your turn

Interested in Progressive Web Apps? SimiCart is here to answer your every PWA-related question and need. And especially for Magento merchants looking to bring digital transformation to your store using PWA, we offer a complete and cost-effective solution for you and your store.



Marketing Executive/ Product Designer at SimiCart