It will be a promising year for m-commerce. Are you ready to boost your sales in this holiday season by catching up with the trends of mobile shopping?
Time of mobile holiday purchases
Today’s mobile devices are multifunctional and cover a broad range of areas in human life. Over 40% of online activities are carried out via mobile devices and over 65% of emails are opened right on mobile. These figures show that mobile trend is proliferating in human life. This leads to more mobile purchases than ever before.
6 outstanding trends of mobile shopping shaped in this holiday season:
Optimum mobile experiences
Thanks to the portability of mobile devices, consumers are able to take all steps of their shopping journey in mobile devices, from inspiration to product research to purchase. Customers always expect seamless experiences in any channel and device. So it’s important for the retailers to optimize all of their mobile experiences.Nowadays, mobile experiences are not only in smartphones but also in tablets. With the launch of the iPad in 2010, tablets were first introduced to us. Until now, tablets are becoming increasingly essential for business.
Nowadays, mobile experiences are not only in smartphones but also in tablets. With the launch of the iPad in 2010, tablets were first introduced to us. Until now, tablets are becoming increasingly essential for business.Over 300 million mobile sessions in 2015, it is found that tablet shoppers convert at about 2.5 times the rate of smartphone shoppers, and generate over 2.2 times the revenue per visit on smartphones.
Over 300 million mobile sessions in 2015, it is found that tablet shoppers convert at about 2.5 times the rate of smartphone shoppers, and generate over 2.2 times the revenue per visit on smartphones.
Faster mobile moments to drive online shopper behavior
Everyone expects to get what they want in the moment they need it. In mobile shopping, customers pay attention to the price of the product and the speed of mobile experiences than the brand of the product. The figures below the expectations of mobile shoppers for their mobile experiences:
- 64% of smartphone users expect a site to load in less than 4
- 41% of holiday shoppers purchase from a new retailer
- 25% online shoppers abandon their carts if the navigation is too complex
- 36% of online shoppers abandon their carts because they find a the same product at a better price
This means not only delivering fast, mobile-specific experiences but also simplicity and speed of mobile moments also affect mobile consumer behavior.
Blur on the line between online and in-store
Retail shoppers use smartphones looking up everything from reviews to product information to pricing comparisons without directly entering the stores. Consumers are using their smartphones even when they have access to in-store resources. It is found that 58% of shoppers prefer looking up information on their mobile devices while shopping rather than speaking to store employees.
Furthermore, the path from mobile screen to brick-and-mortar is also shortening, which is demonstrated by the following numbers:
- 90% of retail shoppers use their smartphones in stores
- 50% of consumers conducting a local search on mobile devices visit a store within a day
- 18% of local searches on mobile devices lead to a purchase within a day
- 47% of online holiday shoppers will buy online, ship-to-store or pick-up-in-store options
It is becoming easier than ever for consumers to navigate between their in-store and online holiday shopping experiences.
Improvement in mobile checkout conversions
On mobile devices, the shopping cart abandonment challenge is really great. Mobile conversion rates are about 70 percent lower than desktop.
The mobile checkout process offers countless opportunities for driving higher conversions on mobile. However, it remains one of the most challenging aspects of converting mobile shoppers.
Retailers can apply several practices to reduce shopping cart abandonment and increase their mobile checkout conversions by auto-detection of a mobile shopper’s city and state based on their zip code, auto-detection of credit card type based on card number, test to ensure compatibility with the autofill capabilities of mobile browsers.
This holiday season, mobile checkout conversions may well be improved, but the gap between mobile and desktop checkout conversions still remains.
Security of mobile shoppers’ personal information
Hackers and digital thieves have considered mobile data as a growing opportunity for larceny. The reason for this comes from the lack of security practices by both app developers and consumers. The storage of payment and personal data of the customers can be stolen because of poor security of the apps or mobile webs.
To protect the consumers’ data, in this holiday season, retailers can give a better security for mobile shoppers’ personal information by encouraging the customers to use PIN or passcode with their device.
Domination of mobile webs
App usage accounts for 54 % the amount of the time spent using digital media. However, it is surprising that 8 out of every 10 minutes is actually spent on only an individual’s top 3 apps. According to Forrester, mobile shoppers prefer mobile websites to native apps for most of mobile shopping activities. This means that mobiles web play a larger role in m-commerce than apps do.
While apps mainly aim at customer loyalty, the web is likely to drive mobile traffic and revenue. Thus, many retailers, even those who already built popular apps are continuing to make improvement in their mobile web experiences this holiday season.
It will be a promising year for m-commerce with all the above trends. Are you ready to boost your sales in this holiday season by catching up with the trends of mobile shopping?