optimize mobile UX

Thanks to the proliferation of m-commerce, almost every business has invested a lot in mobile sites in order to optimize mobile UX but how to do it rightly?

Just a few years ago, there were very little business-owners who had a mobile site to develop or promote their own businesses. So it was not essential to pay too much attention to their site. However, everything has changed today. Thanks to the proliferation of m-commerce, almost every business has their own mobile site or even mobile app. It is so popular that business owners now have to invest a lot in this channel in order to optimize mobile user experience ( UX) so that they can keep pace with and become outstanding from their competitors. However, not every business owner know how to invest their money effectively to optimize mobile UX. Below are some key factors to be taken into consideration if you are finding solutions to optimizing mobile UX in your site in mobile devices:

1. Content

optimize mobile UX Content Content plays an indispensable role in every site including both websites on computers and mobile sites. It is necessary for you to provide enough information about your business and keep it up-to-date to customers. However, remember that mobile screens are much smaller than laptop or computer screen, so it is a bad idea to bring all details about your company into your mobile site. Just keep it clear, simple and solid with the information that your customers need.

2. Interface or design

The interface of a mobile site should be as simple as possible but still attractive enough to draw customers’ attention. You can simplify your mobile site with fluid layouts with hidden tasks. Thanks to this, your customers will find it easier to navigate your mobile site and engage with it.

The interface of a mobile site should be as simple as possible but still attractive enough to draw customers’ attention. You can simplify your mobile site with fluid layouts with hidden tasks. Thanks to this, your customers will find it easier to navigate your mobile site and engage with it.
One important thing to take into account is that your customers use smartphones or mobile devices to enter your site. So your mobile site should be properly designed to easily navigate with fingers of all sizes and shape to bring the users the best experience.optimize mobile UX Interface

3. Font size

When entering your mobile site, the customers will be struck by the font size, which shows the messages and contents you want to send to them. So, once again, keep it clear and simple with large and legible font sizes. Don’t mess up your site with too big letters and use no more than 3 font sizes in your site. This may make a good impression on your customers and they will want to continue with your mobile site.

4. Images

Another noteworthy thing that strikes users when they enter your mobile site is images displayed in your site. We all know that pictures and images have a much more significant influence on people than words do. Therefore, don’t forget to focus on imagery to optimize mobile UX. The right images with the right size can make your app more friendly to the users. You should choose images with colors matching with your theme which must be attractive enough to draw your customers’ attention inspire them with your messages through the imagery.

5. Speed

Another factor to optimize your mobile UX is speed. Almost all the mobile users want to save time when using mobile sites so if the speed of your mobile site is too low, be alert! Mobile speed depends on the speed of the internet and the capacity of your content. While it is very difficult for you to manage the speed of the internet, it is much easier for you to downsize the content, particularly the font size and the imagery. This is the reason why you should keep them simple and short but still clear to the users.optimize mobile UX Speed

6. Connections

All the connections such as links or buttons should be made simple and striking, which call the customers to action easily and promptly. This makes your mobile site more valuable. You should also include a search tool in your menu bar to give customer favorable to search what they need in your site.
Above is 6 key points you cannot skip if you want to optimize mobile UX. However, there is another method for you to promote your business in mobile devices is building a mobile app. It becomes much easier when you create your app with SimiCart. Try it out here!

SEE ALSO: 3 Most Common Design Mistakes Magento Mobile App Merchants Should Avoid

6 key points everyone should know to optimize mobile UX
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