[sg_popup id=”2″ event=”onload”][/sg_popup]Clients and stakeholders sometimes misunderstand the design process. The backend development and UX design are different disciplines, the designers should be the all-knowing, all-fixing genius. With this in mind and when you’re relatively new to UX design, you’ll certainly make some mistakes because nobody is infallible and some projects are just incredibly complex. Developing a functioning and enjoyable mobile app requires discipline and practicality. If you don’t tend to the nuts and bolts of production, you’re putting yourself at risk for disaster. To help reaffirm some good fundamentals, we’ve compiled some of the most common mobile UX design mistakes that we see in our working time.
Blindly Copyother app experiences
There is a technique in fine art: painters and sculptors would take a real life model and use it as a reference to create something entirely new. “Good artists copy, great artists steal,” Picasso once said. He’s right. Good design should be unique! Even little copying also made it bounded. As the result, you are creating an uninspired product.
It’s all the same as to designing an app. By going back to where the original idea stemmed from, I firmly that you get a much better understanding of what made it work. There is a clear blunder between learning someone ‘s app experiences and blindly copy. The distinction comes from implementing good practices with always questioning whether they could help me improve my app design process? How can I change it into my skills? Let’s imagine, it is a gamification in which each player tells a message to your audience which is passed through a line of people. However, too many designers play this game and they only copy popular designers. Can you guess how mediocre the result is? Do you want to be the next person (maybe is the 200th person) copy this trend?
Online advice is generally a good starting point, however, each app and product is unique in their goals, audience, functionality, value, etc. Those are serving well for someone else, but it doesn’t mean it will have the same effects for your app. Don’t repeat mechanically, create your new own way by building a closed beta to a small group of trusted people and then update the interface before publishing the app or draw your ideas from customer feedback instead of. Create surveys, read reviews and gather as much qualitative data as you can. Then Using it to create new ideas specific to your app. Instead of just following in other’s footsteps and make sure that you are creating a successful app, use A/B testing to determine their effects on your audience.
Remember: A good design should be innovative. A good one is an aesthetic design. Good design will make the product easily understandable!
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Slow loading speed and leaving users hanging
Slow loading speed is a major problem because mobile users are very impatient. Leaving them out of the loop when the app is loading or processing could cause users to think your app is malfunctioning. It’s also just a poor experience. According to a recent research is made by us, 80% of mobile users expect pages to load as fast as they load on desktop. After analyzing thousands of user behavior, we’ve found that when a mobile app doesn’t respond instantly to a touch, users generally get frustrated and then:
1. Rapidly push a series of buttons to get it to work
2. Even it’s worse than like that, they move on to something else
So, don’t keep your users waiting on a blank screen while the app is loading content. People can only handle up to 10 seconds of load time before they leave, but even a few seconds delay is enough to create an unpleasant UX. Use loading indicators and animations to give users a heads up that the app is working. A progress indicator is even better, but it’s worth checking with your developers or having a backup plan before designing them into the interface (per our second tip).
Asking users for too much information
Users are so lazy. The longer forms you add, the less motivated users feel. Duolingo, for example, only asks for the language you want to learn and enough contact information to sign up an account. Some years ago, Imaginary Landscapes did two experiments about user signing up behavior with two different samples. The first one, they use a form having 11 fields required to fulfill. And the last one, they use a shorter field with only 4 form fields. The study actually demonstrated the theory that too many fields discourage user signups. So what was the bottom line of the study? They found that the shorter forms are more exceeded than the longer form by 140 percent. Additionally, the number of conversions increased sharply with the use of the most abbreviated form by nearly 120 percent. However, removing the fields had no impact to get a better quality of conversions.
Of course, you could shorten the form further by only requiring priority information. required information depends on your industry. For instance, a phone number might be critical for lead generation, however, you’ll find them are far more hesitant to risk unsolicited calls. Learn your users behavior first and then define exactly all of the necessary data that you need to collect. The fact is that we all always face to tradeoff. we’re dealing with competing priorities: Sales teams want more lead information while designers fight for the best user experience. Two missions can meet the same goal! The best way at here to strike a balance is to test. For instance, Expedia realized that removing one field on their form (for Company Name – it confused users as to what they were supposed to enter) caused an upsurge in sales of $12m. Those types of results are reason enough to justify A/B testing on form elements.