Consumer behaviors are shifting
In the last few years, consumer behaviors are changing dramatically, thanks to mobile devices. With instant access to the information they need at their fingertips and at anytime, people are turning to mobile devices to find an immediate answer or guide a purchase decision. When 75% of people say their smartphones help them to be more productive, they are relying on mobile every day to get things done. People use their phones in the moments they want to know, go, do and buy. It’s no secret that mobile is making lives easier: 54% of people say their phones reduce stress and/or anxiety in their lives.
Today’s customers are empowered by mobile, which raises the bar of what they’re expecting from brands. Brands at the top of their game are quick to address these customer expectations and provide exactly what they want instantly and intuitively. According to Google Search data, there are 3 consumer behaviors emerging in the last 2 years. Digging into these emerging consumer behaviors can help you refresh your strategy for exceptional sales growth in 2018:
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Acting on these shifting consumer behaviors
Your customers are more curious, demanding and impatient than ever before. And these expectations will only keep rising from now. Regardless of their unique personal habits, their goals are all the same – they need to get the mobile experience optimized for them. Growing demand means higher requirements for brands. But any brand can be prepared for it. On reacting to these customer shifts, brands must make the most of every customer interaction on mobile to adapt. It’s time to re-position your brand’s role in consumer decision making. Leading brands are winning them by personally connecting with them and being helpful in the moment they turn to mobile. Building meaningful customer relationships is the key to unlock long term value for and boost the bottom line.
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